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Diageo

Establishing an industry-leading perspective on inclusive design

  • Design
  • |
  • Insight
  • |
  • Strategy

The challenge

Decode

Recode

Transform

Partnership impact:
View-through rate of Inclusive Design-guided campaigns (vs. average) +25%
Performance of Inclusive Design-guided campaigns (vs. average) 5x
Marketing and Innovation employees trained 2,000+
Jeremy Lindley
Global Design Director
Diageo
Our new training gives our marketers the knowledge, tools, and best-practice examples to […] celebrate our consumers’ physical, mental and culture differences and make our brands accessible and relatable to everyone.