Your brand-led transformation partner

Conviction in Action

New York

London

Singapore

Mexico City

Our process

Decode

We decode multifaceted challenges to reveal hidden opportunities and risks, prioritizing strategic insight that cuts through noise to drive clarity and conviction.

Recode

We recode brands into a unified system for growth – aligning strategy, adoption and execution and translating vision into new brand meanings and behaviors.

Transform

We transform brands inside and out, propelled by conviction to create enduring and measurable business value.

Our recent work

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CTA / CES

Transforming a technology leader for a new era of engagement

Brand Experience
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Brand Foundations
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Brand Futures

Netflix

Developing an innovation pipeline to super-serve superfans

Brand Futures

Stanley 1913

Propelling a heritage brand through hype to enduring growth

Brand Experience
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Brand Foundations
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Brand Futures

Spotify

Applying advanced behavioral science to turn engagement into habit

Brand Experience

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Creating enduring value for leading brands

What leaders say about us

Christy Donato

Global Lead, Luxury Brand Strategy
Marriott International

I turn to TRIPTK when I need a consulting partner I can rely on to deliver elegant, strategic brand solutions in complex business environments.

The TRIPTK team excels at combining fresh strategic thinking with a collaborative process that engages diverse senior stakeholders to drive change.”

Jon Potter

Fmr. Managing Director
House of Suntory & Courvoisier

In a world where culture shifts and changes at rapid speed, you can rely on TRIPTK to translate these dynamics into real commercial opportunities.

TRIPTK is a valued partner for complex brand-building and the team I trust to bring a culture forward approach to growing my brands.”

Mary-Kay Messier

Vice President of Marketing
Bauer Hockey

Working with TRIPTK has had an unbelievable impact on our organization, driving positive change for our brand, our culture and our business.

Together we set forth on a powerful course to define our brand as purposeful, consumer-centric and culturally relevant.

TRIPTK is a true partner, fully invested from identification of the strategic challenge right through to implementation.”

Annie Laurie Malarkey

Brand & Product Communications Lead
WeTransfer

We discovered in TRIPTK not only a valued partner, but a group of people who are truly passionate about creating work that sparks positive change.

We turned to TRIPTK because we wanted to scale up our data storytelling capabilities – and uncover truly exciting insights to share with our creative community around the world.