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Dickies

Evolving an American icon for a new era of growth

  • Design
  • |
  • Insight
  • |
  • Strategy

The challenge

Decode

Recode

Transform

Since transforming the Dickies brand:
Roll out retail locations    1,500
Dickies employees inspired  3,500
Organic social growth 8.82%
Google Search Traffic 42%+
Kathy Hines
Frm. CMO & VP of Global Marketing
Dickies
The partnership with TRIPTK was collaborative, thoughtful and impactful.