A global brand strategy and innovation partner

We shape the brands that shape culture.

New York

London

Singapore

Mexico City

Our process

Decode

We understand the dynamics defining what matters, and will matter, in culture.

Recode

We create new brand meanings, expressions and behaviors to shape culture.

Transform

We transform brands inside and out to create enduring business value.

Our recent work

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Clinique

Transforming a beauty pioneer to reclaim category leadership

Design
|
Strategy

Dickies

Evolving an American icon for a new era of growth

Design
|
Insight
|
Strategy

Courvoisier

Re-establishing a global luxury icon

Design
|
Insight
|
Strategy

Endeavor Health

Creating a new health brand and a new standard for care

Design
|
Strategy

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Creating enduring value for leading brands

What leaders say about us

Christy Donato

Global Lead, Luxury Brand Strategy
Marriott International

I turn to TRIPTK when I need a consulting partner I can rely on to deliver elegant, strategic brand solutions in complex business environments.

The TRIPTK team excels at combining fresh strategic thinking with a collaborative process that engages diverse senior stakeholders to drive change.”

Jon Potter

Fmr. Managing Director
House of Suntory & Courvoisier

In a world where culture shifts and changes at rapid speed, you can rely on TRIPTK to translate these dynamics into real commercial opportunities.

TRIPTK is a valued partner for complex brand-building and the team I trust to bring a culture forward approach to growing my brands.”

Mary-Kay Messier

Vice President of Marketing
Bauer Hockey

Working with TRIPTK has had an unbelievable impact on our organization, driving positive change for our brand, our culture and our business.

Together we set forth on a powerful course to define our brand as purposeful, consumer-centric and culturally relevant.

TRIPTK is a true partner, fully invested from identification of the strategic challenge right through to implementation.”

Annie Laurie Malarkey

Brand & Product Communications Lead
WeTransfer

We discovered in TRIPTK not only a valued partner, but a group of people who are truly passionate about creating work that sparks positive change.

We turned to TRIPTK because we wanted to scale up our data storytelling capabilities – and uncover truly exciting insights to share with our creative community around the world.”

TRIPTK on Substack